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What we will do:
We will show you how to present your objectives to any one of the 5 generational mindsets for steady retention and conversion.
Our areas of interest are:
- US Political Strategy by Generations (View case study)
- Banking & Financial Services
- Insurance
- Retail
- Tourism & Travel including Leisure, Corporate Business, Conventions, Societies and Associations
- Utilizing the Internet, Ipod, Cellular Phone
- Entertainment including Cinema, Television, Theater, Shows, Activities and Attractions
- Publishing, building audience
- Real Estate including Homebuilding
Five unique & different generations
- Senior (1915 - 1935) - 55 Million
- Silent (1936 - 1945) - 28 Million
- Baby Boomer (1946 - 1964) - 76.5 Million
- Generation X (1965 - 1976) - 46 Million
- Echo Boomer(1977 - 1994) - 72 million
Something to consider
New solutions, marketing and distribution concepts are developing and being implemented from untraditional sources. It was Apple Inc. with the Ipod and iTunes, not any specific record label or major distributor like Tower Records that changed how we get our music. We would of thought that Kodak or Fuji would have changed the process of 35 millimeter to digital but it was Sony. The same changes apply to Newspapers, Television, (You Tube) and will apply to any number of consumer products. Better moving consumer products are most likely to be obtained from the pull of the human mindset not the push of the marketer.
Caution with those marketing revenues
Traditionally there are those that still like to (mass) market with one message overlapping more than one generation which is likely to alienate all generations (thinkÉ. this is not your Father's Oldsmobile).
Mindsets are the only thing that can absorb a marketing message and mindsets are ultimately generational. Without careful study of how one generation's mindset -and the sociological attributes that make up that mindset - responds to any other generation, in any number of ways, budgets can be thrown to the wind. It isn't behavioral research that brings results. It is the commonality as in sport, hobbies and/or thought that can bring marketing results. It is communicating properly to a generational mindset, while not alienating another generation that brings retention and ultimately conversion.
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