Generational Marketing In Person Presentation
(approx 45 minutes + 15 minute question and answer)
Presentation is by Jim Cone, President of Matrix Media
Each of the past 5 generations is broken down so that we can see how each generations' effects the other and how each generational mindset is drastically influenced within it's own generation or, though and by others differently. Whether it is to better understand our families, our communities or our business and industry we as an American society can not move forward with any substantial amount of our inherited potential without understanding the power of Generational Marketing. Other Countries too must understand the scope of Generational Marketing in wanting to go into exchange of some kind with Americans.
By the year 2006 there were 8 times more households headed by people 55-64 with children 12-17 years of age living with them than there was in 1996 (US Census Bureau) and this is increasing drastically. How this effects every American, every business selling or promoting product to Americans is of unprecedented importance.
BOOMERS RETIRING - NOT! By percentages there are more Boomers NOT RETIRING than retiring. With 77 million Baby Boomers how is this totally unregarded fact going to effect social change and commercial change. Fifty-five% of Boomer family households have children under 18 years of age living with them (Census Bureau). This social change touches everyone in someway.
This seminar presents the facts and figures to support your audiences understanding to how generational change effects everything they do. Everything.
Most Marketers still market to the 50+ market as has been done the past 100 years. Adding in technology has proven, without a sense of a deeper knowing of the viewers mindset, their motivational mindsets and momentum towards determined goals can be lost.
This seminar demonstrates how - what we may know is the problem and the seminar helps us look towards new probability. This presentation is regarding solutions, new thoughts towards marketing techniques and mindset law that will place new emphasis not only on demographics and psychographics but how our needs are met. Our goals and objectives can be accomplished to the highest degree by understanding the human element of the past, the present and the future.
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Generational Marketing In Person Presentation Presentation is by Jim Cone, President of Matrix Media - (approx 45 minutes + 15 minute question and answer) - travel not included
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